OVERVIEW
E-commerce Growth Partner at MareLab
A growth partner is a long-term team that takes shared responsibility for growing your revenue, rather than delivering a single project and leaving. For e-commerce brands that means looking at the whole system — traffic, website speed, conversion, retention and back-office operations — and fixing whatever is limiting growth right now. MareLab works as that partner: we combine growth strategy, conversion and performance optimisation, SEO and digital marketing, Magento and e-commerce development, and AI workflow automation in one team, backed by projects for brands such as Lindt & Sprüngli, Ajmal Perfumes, LUCRIN Geneva, CoversCart and Labrada Nutrition.
PROBLEMS WE SOLVE
Sound Familiar?
Traffic is growing but revenue isn't
Paid and organic visits rise, but slow pages, weak product pages or checkout friction stop visitors from buying.
Customer acquisition cost keeps climbing
Relying on paid ads alone gets more expensive over time. Organic search, conversion rate and repeat purchases are the levers that bring blended CAC down.
Too many vendors, nobody owns the result
The developer, the SEO agency and the ads freelancer each optimise their own piece, and problems between them fall through the gaps.
Operations can't keep up with growth
Orders, stock and customer data are moved by hand between systems, so every sales increase adds manual work and errors.
WHAT'S INCLUDED
Our E-commerce Growth Partner Services
Growth audit & roadmap
A review of analytics, funnel, site performance, SEO and operations to find the biggest constraints, turned into a prioritised 90-day plan.
Conversion rate optimisation
Product page, cart and checkout improvements, page-speed and Core Web Vitals work, tested against real user data.
SEO & organic growth
Technical SEO, category and product page optimisation and content that brings in buyers without paying for every click.
Digital marketing
Paid and organic campaigns tied to tracked revenue and leads, not just clicks and impressions.
Store development
Magento, Adobe Commerce and custom e-commerce development, so the improvements the plan needs can actually be built.
Automation & integrations
AI and workflow automation, ERP and CRM integrations that remove manual work as order volume grows.
HOW WE WORK
Our Process
- 1
Audit
Measure where revenue is being lost — traffic, conversion, average order value, retention or operations.
- 2
Prioritise
Rank opportunities by expected impact and effort so the first changes are the ones most likely to move revenue.
- 3
Build & launch
Our strategists, marketers and engineers ship the changes — no hand-offs between separate agencies.
- 4
Measure & repeat
Track results against the baseline every month and move on to the next constraint.
BEFORE YOU START
Things to Consider
Growth partner vs. agency
A traditional agency delivers a defined project or channel. A growth partner works across channels and is judged on business results over time. If you only need one thing built, a project is the better fit.
Be wary of guarantees
No honest partner can guarantee rankings or revenue figures. Ask instead for named case studies, how results are measured, and who on the team will actually do the work.
Data comes first
Growth decisions are only as good as the tracking behind them. If analytics and conversion tracking aren't reliable, fixing them is usually the first step.
CASE STUDIES
Projects Where We Delivered This
Magento SEO Growth
CoversCart.com
SEO program for a leading mobile accessories retailer—~180% organic traffic and stronger conversions in six months.
Read the case study
Magento SEO for Supplements
Labrada Nutrition
Data-driven SEO on Magento 2 for a global supplements brand—technical fixes, content, and higher organic revenue.
Read the case study
Hyvä Frontend on Magento
LUCRIN Geneva
Hyvä-based Magento 2 frontend for customizable luxury leather goods—50–70% faster loads and stronger conversions.
Read the case study
Headless Magento PWA
Ajmal Perfumes
Delivered a high-performance headless storefront: React PWA with custom Magento 2 GraphQL for app-like ecommerce.
Read the case study
WordPress Redesign & SEO
Airflow Seat Covers
Redesigned the Airflow Seat Covers site on WordPress with stronger UI/UX, branding, and SEO to grow engagement and leads.
Read the case studyRELATED SERVICES
Often Combined With
Let's Plan Your Next Stage of Growth
Book a free 30-minute call to review your current setup, identify key opportunities, and outline clear next steps — no obligation.
Frequently Asked
Questions
A growth partner is a team that takes long-term, shared responsibility for growing a business, working across strategy, marketing, technology and operations instead of delivering one isolated project.
A marketing agency usually focuses on campaigns and traffic. An e-commerce growth partner also works on what happens after the click — site speed, product pages, checkout, retention and the systems behind the store — because those decide whether traffic turns into revenue.
Look for named case studies in your industry, a clear explanation of how results will be measured, and access to the people doing the work. Be cautious of anyone promising guaranteed rankings or revenue.
No. We have deep Magento and Adobe Commerce experience, but growth strategy, conversion optimisation, SEO, marketing and automation apply to any e-commerce platform and to service businesses too.
Book a free strategy call. From there, most engagements start with a growth audit that shows what is limiting growth and gives you a prioritised plan.