OVERVIEW
White-Label E-commerce Development at MareLab
A white-label development partner is an outside engineering team that delivers technical work for an agency's clients, under the agency's brand. Digital marketing and creative agencies use one to take on e-commerce builds, migrations and integrations they can't staff in-house. MareLab acts as that technology partner for agencies: Magento and Adobe Commerce, Shopify and WooCommerce development, ERP and CRM integrations, performance and CRO implementation, and AI automation — the same engineering behind our work for brands such as Lindt & Sprüngli, Vivobarefoot and Barcodes, Inc.
PROBLEMS WE SOLVE
Sound Familiar?
Clients ask for work you can't staff
A marketing client needs a Magento upgrade, a Shopify migration or an ERP integration, and you either turn it down or refer them to another agency.
Freelancers don't scale
Individual developers work for small tasks but struggle with large catalogs, integrations and ongoing maintenance — and disappear at the wrong moment.
Hiring a dev team is a big bet
Building an in-house e-commerce engineering team takes months and adds fixed cost before the pipeline justifies it.
Technical delays damage the client relationship
Your marketing results depend on the store working — slow pages, broken tracking or failed integrations reflect on your agency.
WHAT'S INCLUDED
Our White-Label E-commerce Development Services
Store builds & redesigns
New Magento, Shopify and WooCommerce stores, and redesigns of existing ones, from your agency's designs or ours.
Platform migrations & upgrades
Moves between platforms and Magento version upgrades, with data, URL and SEO continuity planned in.
Integrations
ERP, CRM, payment, shipping and marketing-tool integrations, including Magento–NetSuite.
Performance & CRO implementation
Speed, Core Web Vitals and conversion changes your strategists recommend, built and shipped.
Tracking & analytics
GA4 e-commerce tracking and conversion events set up correctly so your campaigns can be measured.
Maintenance & support
Ongoing development, fixes and updates for the stores you manage.
HOW WE WORK
Our Process
- 1
Intro call
Understand your agency, your clients and the kind of technical work you need covered.
- 2
Agree how we work
Settle confidentiality, branding, communication and how projects are scoped and handed over.
- 3
Start with one project
Prove the fit on a real client project before committing to more.
- 4
Scale together
Add projects and ongoing support as your pipeline grows.
BEFORE YOU START
Things to Consider
Who talks to the client?
Decide up front whether we work only with your team or join client calls as part of your agency. Both work; clarity avoids confusion.
Scope before estimates
Existing stores often hide custom code and integrations. A short technical review before quoting protects your margin and your client relationship.
Keep ownership clear
Agree where code lives and who owns accounts and repositories, so the client relationship stays with you.
CASE STUDIES
Examples of Our E-commerce Engineering
Adobe Commerce Unification
Lindt & Sprüngli
Consolidated multiple Adobe Commerce instances into one architecture—lower cost, one codebase, all regional stores preserved.
Read the case study
Magento Backend & APIs
Vivobarefoot
Backend and API work for a global minimalist footwear brand—scale, integrations, and sustainable commerce features.
Read the case study
Magento 2 & NetSuite ERP
Barcodes, Inc.
Optimized Magento 2 and integrated NetSuite for real-time orders, inventory, and customers at enterprise B2B scale.
Read the case study
Hyvä Frontend on Magento
LUCRIN Geneva
Hyvä-based Magento 2 frontend for customizable luxury leather goods—50–70% faster loads and stronger conversions.
Read the case studyRELATED SERVICES
Often Combined With
Let's Plan Your Next Stage of Growth
Book a free 30-minute call to review your current setup, identify key opportunities, and outline clear next steps — no obligation.
Frequently Asked
Questions
It's development work delivered by an outside team for an agency's clients, under the agency's brand. The agency keeps the client relationship; the partner handles the technical build.
Magento and Adobe Commerce, Shopify, WooCommerce and custom e-commerce builds, plus integrations with ERP, CRM, payment and marketing tools.
Yes. Starting with one client project is the best way to see whether our ways of working fit your agency before committing to more.
Yes. We work with brands directly and with agencies as a technical partner. On partner projects, we agree confidentiality and client-contact rules with you before starting.