OVERVIEW
Hyvä Development at MareLab
Hyvä is a Magento 2 frontend theme built on Tailwind CSS and Alpine.js that replaces Luma's heavy JavaScript stack. Migrating to Hyvä is often the most direct way to speed up a slow Magento store without going headless. MareLab builds Hyvä frontends and migrates existing stores — for LUCRIN Geneva, a luxury leather goods brand, page load improved by roughly 50–70%.
PROBLEMS WE SOLVE
Sound Familiar?
Product pages are slow, especially on mobile
Luma ships large amounts of JavaScript and CSS, which hurts load time and Core Web Vitals on mid-range phones.
Complex product options feel sluggish
Configurable and personalised products (colours, engraving, materials) add frontend weight and slow interaction.
Frontend changes take too long
Customising the Luma stack is time-consuming, so UX improvements stall.
WHAT'S INCLUDED
Our Hyvä Development Services
Luma-to-Hyvä migration
Rebuild of theme templates in Hyvä, with existing functionality carried across.
Extension compatibility
Review of every installed extension; use of Hyvä-compatible versions or compatibility modules, and custom work where neither exists.
Product page & checkout UX
Faster, cleaner product customisation flows and a streamlined cart and checkout.
Core Web Vitals optimisation
Removing unused assets, reducing DOM size and tuning rendering, alongside caching and server response improvements.
Mobile-first design
Touch-friendly layouts and simpler navigation for small screens.
HOW WE WORK
Our Process
- 1
Extension & customisation audit
List every module and custom frontend feature and check its Hyvä compatibility — this drives most of the scope.
- 2
Design & plan
Agree what is rebuilt as-is and what is improved during the migration.
- 3
Build on staging
Implement the Hyvä theme and compatibility work, then test catalog, product options, cart and checkout.
- 4
Launch & measure
Release, then compare load times and Core Web Vitals against the pre-migration baseline.
BEFORE YOU START
Things to Consider
Extensions drive the effort
Stores with many third-party extensions or custom frontend features need more compatibility work. An audit up front avoids surprises.
Hyvä vs headless
Hyvä keeps the Magento frontend, so there's no separate API layer or app to run. Headless offers more freedom but costs more to build and maintain.
Licensing
Hyvä's licensing terms have changed over time, so check the current terms for the theme and any Hyvä add-ons on the official Hyvä website before budgeting.
CASE STUDIES
Projects Where We Delivered This
RELATED SERVICES
Often Combined With
Let's Plan Your Next Stage of Growth
Book a free 30-minute call to review your current setup, identify key opportunities, and outline clear next steps — no obligation.
Frequently Asked
Questions
It depends mainly on the number of extensions and custom frontend features. The LUCRIN Geneva project, which included complex product customisation and UX improvements, took about four months.
Many popular extensions have Hyvä-compatible versions or compatibility modules. Those that don't need custom compatibility work, which we identify in the audit before quoting.
Hyvä doesn't change your content or URLs, but faster pages and better Core Web Vitals improve user experience, which Google uses as one of many ranking signals. It also tends to help conversion on mobile.
Yes. Many projects combine the migration with UX improvements, as we did for LUCRIN's product customisation and checkout flows. Keeping the scope clear helps keep the timeline predictable.